Digital Marketing / Influencer Marketing Manager

FADER Label

APPLY HERE: https://cornerstonefader.bamboohr.com/careers/15

About FADER Label
For 25 years, FADER Label has been at the forefront of discovering and developing groundbreaking musical talent. As the current home to critically acclaimed artists including Clairo, Charlie Burg, Zachary Knowles, Slayyyter, and platinum-certified duo Matt and Kim, we continue to shape the sound of contemporary music. Our roster of emerging talents like binki, ella jane, and James Ivy represents the next wave of cultural influencers, while our legacy includes innovative artists such as Alan Vega, Saul Williams, and Neon Indian.

The Role
We’re seeking a dynamic Digital Marketing & Influencer Marketing Manager to drive our artists’ digital presence and cultivate meaningful creator partnerships. As the digital voice of FADER Label, you’ll develop innovative strategies that connect our diverse roster with audiences across platforms, turning listeners into passionate fans. Reports to the Senior Marketing Manager and General Manager.

What You’ll Do

Digital Strategy & Execution

- Develop and execute innovative social media and digital marketing plans across all FADER Label releases and select FADER Management and FADER Media initiatives
- Collaborate with artist managers and creative teams to develop strategies that grow fan bases and deliver measurable commercial results
- Manage the label’s social content calendar, ensuring alignment with release campaigns and marketing priorities
- Oversee third-party social consultancies and influencer agencies to expand reach, drive engagement, and optimize creator marketing campaigns.

Influencer Marketing & Partnerships

- Grow FADER Management’s Influencer arm through strategic relationship building
- Cultivate and maintain partnerships with diverse creators, tastemakers, and digital personalities
- Serve as primary point of contact for influencer collaborations, ensuring seamless execution
- Leverage creator content to amplify album launches, tours, merchandise drops, and brand partnerships
- Stay ahead of platform trends, viral opportunities, and cultural movements relevant to our artists

Analytics & Reporting

- Create comprehensive campaign reports using relevant analytics platforms
- Communicate performance insights to key stakeholders
- Assess emerging technologies and partnership opportunities to expand artist reach
- Optimize strategies based on data-driven insights

Who You Are

A passionate music discoverer constantly exploring emerging artists across all genres
A digital native with deep understanding of the creator economy and influencer landscape
An agile self-starter who thrives in fast-paced, entrepreneurial environments
Well-organized and detail-oriented with the ability to meet deadlines in a timely manner
A strategic thinker who sees the potential in grassroots marketing and independent creators
Someone who lives and breathes social media with an eye for innovative content opportunities
A trend-spotter who stays ahead of platform developments and cultural moments
An exceptional communicator who can translate artist visions into compelling digital strategies

What You Bring

3+ years experience in digital marketing, influencer marketing, or talent management
Proven record of successful influencer campaigns, particularly for music releases or cultural moments
Strong network of creators, managers, and influencer agencies
Proficiency with major social platforms (TikTok, Instagram, X/Twitter) and their exclusive features
Experience with community platforms (Discord, Reddit) and email marketing
Knowledge of digital advertising platforms and analytics tools
Outstanding organizational skills and ability to manage multiple high-priority projects
Professional discretion when handling confidential information
Bonus: Existing relationships with influencers or your own roster to bring on board

What We Offer

Competitive salary: $60,000-$70,000 annual base pay
Comprehensive benefits package: Medical, Dental, Vision
Paid vacation time
Short and Long Term Disability
Flexible Spending Account
401K with company match
Opportunity to shape the careers of groundbreaking artists
Work with a passionate team in the heart of New York City’s music scene

Salary: $60,000-$70,000 annual base pay

City: New York

FADER Label is an Equal Opportunity employer committed to a diverse workforce. We do not discriminate on the basis of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable law.

Ready to amplify the future of music? Apply now and join the team that's been defining cultural moments for a quarter century.

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$60,000-$70,000 annual base pay

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