Digital Marketing Manager
Too Lost
The Digital Marketing Manager at Too Lost will provide high value digital strategy to our priority artists. This point person will provide insights and processes necessary to drive marketing plans across priority release campaigns from start to finish.
Based out of our Los Angeles office, this role will work on a hybrid schedule (4 days in office 1 day work from home).
What You’ll Be Doing:
What We Are Looking For:
Based out of our Los Angeles office, this role will work on a hybrid schedule (4 days in office 1 day work from home).
What You’ll Be Doing:
- Develop single and album rollout campaigns to successfully grow music streams, video views, UGC, social media engagement, CRM/fan acquisition, and an overall digital creative vision for Too Lost Priority clients
- Craft, commission, and handle budgets and plans for in-deal priority releases including content creation, advertising, influencer marketing and more
- Build and lead new and ongoing relationships with online partners, third-party marketing agencies, content creators, and influencers
- Monitor campaigns in real-time, making recommendations for continuous improvement.
- Create pre- and post-release analyses to quantify the impact of each campaign and measure effectiveness of each tactic.
- Track and report on UGC trends and activity across short-form platforms
- Assist with the development and optimization of online artist properties and communities (eg YouTube, TikTok, Discord, microsites) as applicable
- Work with the Head of Commercial Partnerships to develop marketing drivers to support opportunities with streaming services. Analyze consumption patterns on a track or artist level to inform tailored social campaigns to drive streaming
- Recommend new digital tools and partnerships for Priority artists and label clients, including best practices, insights, and marketing tools
- Build and maintain relationships with social media platform representatives and participate in regular update meetings
- Conceive and run campaign strategies for Too Lost’s social and digital brand presence
- Additional projects and responsibilities as assigned
What We Are Looking For:
- 4+ years professional experience in digital/social media marketing in the music industry
- Outstanding organizational and communication skills and expertise in social media content strategy
- You have your finger on the pulse of current social media and cultural trends and values, especially amongst Gen Z consumers
- You have experience analyzing and communicating data and insights trends
- Strong background in digital strategy, with duties at previous employers that included day-to-day work in this area
- Ability to work on tight timeframes and move projects forward with limited assets
- A deep understanding of interactive technologies and communication tools, including: TikTok, Meta (Facebook/Instagram), YouTube, Snapchat, Discord, Twitch, Reddit, Website strategy, Email/SMS strategy
- Bachelor’s degree or equivalent preferred
- Excellent written and verbal communication skills and the ability to maintain a positive attitude while corresponding and provide thorough responses
- Comfortable working with a high volume of releases and operational tasks associated with the delivery and management of a large catalog
- Strong organization and prioritization skills, especially in terms of internal documentation and cross-departmental comms
Job Type:
- Full-Time
Experience Level:
- Manager
Job Function:
- Marketing
Salary:
$70,000 - 80,000