Director of Radio and Music Discovery
Beggars Group
Job Title: Director of Radio and Music Discovery
Position Summary:
We are seeking a driven, culturally attuned Director of Radio and Music Discovery to lead our efforts in promoting and championing emerging and established artists across multiple formats. This role encompasses a full-spectrum discovery strategy that reaches music fans where they are: via traditional broadcast radio and emerging digital platforms; as well as tastemaker channels and grassroots community stations.
You’ll lead on Radio and Music Discovery, with responsibility for managing spend to budget, while collaborating cross-functionally with the five Beggars labels and the other Beggars Group departments to ensure each campaign is thoughtful, strategic, and tailored to each artist’s identity.
This role is ideal for someone who is equal parts strategist, connector, and culture-first marketer. Experience and relationships in broadcast radio, especially the non-commercial, AAA, and Alternative formats would be an advantage.
Key Responsibilities:
Position Summary:
We are seeking a driven, culturally attuned Director of Radio and Music Discovery to lead our efforts in promoting and championing emerging and established artists across multiple formats. This role encompasses a full-spectrum discovery strategy that reaches music fans where they are: via traditional broadcast radio and emerging digital platforms; as well as tastemaker channels and grassroots community stations.
You’ll lead on Radio and Music Discovery, with responsibility for managing spend to budget, while collaborating cross-functionally with the five Beggars labels and the other Beggars Group departments to ensure each campaign is thoughtful, strategic, and tailored to each artist’s identity.
This role is ideal for someone who is equal parts strategist, connector, and culture-first marketer. Experience and relationships in broadcast radio, especially the non-commercial, AAA, and Alternative formats would be an advantage.
Key Responsibilities:
- Oversee Radio and Radio-Adjacent Media:
- Manage relationships with key tastemakers in commercial specialty radio, non-commercial radio (college/community), public radio (e.g., KEXP, KCRW), and satellite (e.g., SiriusXM), while also exploring new spaces like curated stations, digital radio collectives, and hybrid discovery formats. Along with identifying and working with tastemakers in the club and online mix space.
- Lead Holistic Discovery Strategy:
- Design and implement a comprehensive approach to how audiences find, connect, and engage with music and audio content across our platforms that focuses on audience experiences, content ecosystems, and cultural relevance.
- Hire and Oversee Partners for Radio Campaigns:
- Hire and manage independent promoters and boutique partners to support discovery efforts on selected campaigns, including but not limited to AAA, Alternative, Hot AC, and Rhythmic, ensuring alignment with label and artist voice and goals, whether airplay, charting, or both.
- Travel to Support Campaigns:
- Travel as needed to help set up and maintain key singles and cover promotions, build in-person relationships, and support artist development in key markets.
- Manage Department Operations:
- Oversight of T&E budgets, project level spending, vendor management, and departmental planning.
- Build and Maintain Relationships:
- Maintain strong relationships with radio programmers, early adopters, curators, digital influencers, and other tastemakers driving music discovery.
- Collaborate Across Departments:
- Work closely with marketing, A&R, digital, UK counterparts, and creative teams to build cohesive discovery strategies rooted in authenticity, artist identity, and fan engagement.
- Report and offer weekly Insights:
- Use Excel (or similar tools) to create and maintain detailed reporting outlining all department activity, radio play, tastemaker support, and key wins for internal teams, artists, and managers.
- Present Campaigns & Vision:
- Regularly present ideas, strategic direction, and results to artists, managers, and internal teams. Be a confident, collaborative voice in campaign planning and execution.
- Explore and Innovate:
- Monitor new trends in music discovery from community driven playlists to underground scenes and proactively identify emerging opportunities that align with our artists.
Qualifications:
- 5+ years’ experience in music promotion, with a focus in non-Comm, and some familiarity with Commercial Specialty, R&B, Dance/electronic, Commercial AAA, Alternative and emerging genres. Experience with artist relations, working with outside promoters, and strategic music marketing a plus.
- Deep knowledge of the independent music ecosystem, including key platforms, communities, and culture drivers
- Strong network of tastemakers across radio, streaming, editorial, and grassroots spaces
- Experience managing teams, external partners, and campaign budgets
- Proficiency in Microsoft Excel and/or Google Sheets;ability to build, interpret, and communicate campaign data effectively
- Demonstrated success in creating and executing creative discovery strategies
- Ability to work collaboratively across teams in a fast paced, artist first environment
- Excellent written and verbal communication skills
- Willingness to travel for artist campaigns and relationship building
- Passionate about independent music, creative storytelling, and cultivating emerging talent
Job Type:
- Full-Time
City:
New York City
Experience Level:
- Director
Education Level:
- Not Applicable
Salary:
80-100k/ year