Junior Product Manager
Bright Antenna Records
Bright Antenna Records is looking for an experienced Junior Product Manager to join our indie label team. We have global partnerships with Sony/Orchard, AWAL Distribution, and Island/Universal. We are located in Mill Valley, CA (across the Golden Gate Bridge from San Francisco). Must live in San Francisco / Marin / East Bay area or be willing to relocate. Must be passionate about music and have done your homework regarding our artists. Must be a natural marketer willing to make contacts and create opportunities for our artists. Applicants must have prior music business experience listed on resume, or will not be considered for this position.
JUNIOR PRODUCT MANAGER JOB DESCRIPTION (Mill Valley, CA)
❖ RESPONSIBILITIES:
➤ Marketing:
• Develop and execute marketing strategy for artists' music and music-related products across the Bright Antenna roster. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business.
• Working together with the team, develop marketing plans and social media campaigns to ensure successful releases.
• Coordinate interviews, photoshoots, and video shoots in line with artists' identity and vision, and the marketing release strategy.
• Monitor press coverage and track the success of marketing campaigns against sales.
• Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly.
• Create alternative cost-efficient promotions and advertising for retail and to the consumer.
➤ Release support:
• Plan the launch of artist albums and single, both physical and digital.
• Help guide and execute artist branding, creative materials, and original content specific to each campaign.
• Create and maintain release timelines, working within budgets and other marketing or resource plans.
• Utilize data from digital service providers (DSP), social media activity, and artists' sales to recognize trends and produce insights and recommendations for future campaigns.
• Using industry knowledge, identify opportunities such as industry award submissions or applying for funding to maximize the impact of the release.
• Make suggestions for commissioning innovativetechnology to support releases to maximize artist exposure (including new apps, sites, and immersive experiences).
➤ Artist / Label intermediary:
• Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project.
• Proactively communicate goals and project analysis with the rest of the company, artists, and artist management.
• Develop and maintain relationships with designated labels / artists.
• Work with digital marketing and sales staff to maximize marketing efforts where possible.
• Assist managers in fulfilling their day-to-day client services across multiple clients.
➤ Additional administrative duties will include:
• General support for Senior Product Manager and assisting staff with administrative tasks
• Manage & maintain company calendar;coordinate schedules of artists
• Schedule meetings & conference calls.
• Book business travel.
• Assist managers in building digital marketing strategies for clients (across social, paid, email, etc.).
• Brainstorm and manage online promotions including contests, giveaways, and pre-saves.
• Manage asset creation, build, and edits of online properties for artists (Facebook, Twitter, YouTube, Instagram, Tumblr, TikTok, official website and other sites appropriate to artists).
• Conduct competitive market research to help keep the team aware of new trends within music marketing.
• Assist with coordinating company events such as listening parties, press conferences, and media tours.
➤ Additional responsibilities may be discussed during the interview process.
•••
❖ REQUIRED COMPETENCIES / SKILLS:
• Music business experience is REQUIRED. Ideal candidate has 3-5 years experience in the music industry, and a minimum of 1-2 years of product experience at a record label
• Must love music. Please familiarize yourself with the artists on our website before applying to make sure this is a good fit
• Self-motivated, detail-oriented and organized
• Must work well on a small, close-knit team and be willing to participate and contribute ideas
• Strong attention to detail, particularly in terms of metadata, content creation, and communication
• Excellent computer skills• Strong problem-solving skills
• Strong sense of community and excellent customer relation skills
• Able to work independently and efficiently to meet deadlines
• Excellent Communication Skills with the ability to convey information effectively across multiple levels of management and cross departmental
• Strong sense of accountability, willing to take responsibility
• Able to thrive in a time sensitive capacity
• Ability to think conceptually while planning and attending to details
• Ability to learn quickly, adapt to new technologies and be self-directed
• Strong sense of aesthetic and branding
❖ EDUCATION REQUIRED: Bachelor’s Degree preferred but not required
❖ COMPENSATION: Salary Commensurate with Experience. Please mention your salary expectations in your cover letter. Generous Vacation & Holidays, Health & Dental, Flexible Work Hours including occasional work from home, and 401k.
This is a full time position.
❖ TO APPLY: Resume and Cover Letter can be sent to job@brightantenna.com
In your cover letter, tell us a little bit about what music means to you and your three favorite all-time albums or songs.
IF YOUR COVER LETTER DOES NOT CONTAIN THIS INFORMATION, YOUR APPLICATION WILL NOT BE CONSIDERED.
JUNIOR PRODUCT MANAGER JOB DESCRIPTION (Mill Valley, CA)
❖ RESPONSIBILITIES:
➤ Marketing:
• Develop and execute marketing strategy for artists' music and music-related products across the Bright Antenna roster. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business.
• Working together with the team, develop marketing plans and social media campaigns to ensure successful releases.
• Coordinate interviews, photoshoots, and video shoots in line with artists' identity and vision, and the marketing release strategy.
• Monitor press coverage and track the success of marketing campaigns against sales.
• Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly.
• Create alternative cost-efficient promotions and advertising for retail and to the consumer.
➤ Release support:
• Plan the launch of artist albums and single, both physical and digital.
• Help guide and execute artist branding, creative materials, and original content specific to each campaign.
• Create and maintain release timelines, working within budgets and other marketing or resource plans.
• Utilize data from digital service providers (DSP), social media activity, and artists' sales to recognize trends and produce insights and recommendations for future campaigns.
• Using industry knowledge, identify opportunities such as industry award submissions or applying for funding to maximize the impact of the release.
• Make suggestions for commissioning innovative
➤ Artist / Label intermediary:
• Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project.
• Proactively communicate goals and project analysis with the rest of the company, artists, and artist management.
• Develop and maintain relationships with designated labels / artists.
• Work with digital marketing and sales staff to maximize marketing efforts where possible.
• Assist managers in fulfilling their day-to-day client services across multiple clients.
➤ Additional administrative duties will include:
• General support for Senior Product Manager and assisting staff with administrative tasks
• Manage & maintain company calendar;
• Schedule meetings & conference calls.
• Book business travel.
• Assist managers in building digital marketing strategies for clients (across social, paid, email, etc.).
• Brainstorm and manage online promotions including contests, giveaways, and pre-saves.
• Manage asset creation, build, and edits of online properties for artists (Facebook, Twitter, YouTube, Instagram, Tumblr, TikTok, official website and other sites appropriate to artists).
• Conduct competitive market research to help keep the team aware of new trends within music marketing.
• Assist with coordinating company events such as listening parties, press conferences, and media tours.
➤ Additional responsibilities may be discussed during the interview process.
•••
❖ REQUIRED COMPETENCIES / SKILLS:
• Music business experience is REQUIRED. Ideal candidate has 3-5 years experience in the music industry, and a minimum of 1-2 years of product experience at a record label
• Must love music. Please familiarize yourself with the artists on our website before applying to make sure this is a good fit
• Self-motivated, detail-oriented and organized
• Must work well on a small, close-knit team and be willing to participate and contribute ideas
• Strong attention to detail, particularly in terms of metadata, content creation, and communication
• Excellent computer skills• Strong problem-solving skills
• Strong sense of community and excellent customer relation skills
• Able to work independently and efficiently to meet deadlines
• Excellent Communication Skills with the ability to convey information effectively across multiple levels of management and cross departmental
• Strong sense of accountability, willing to take responsibility
• Able to thrive in a time sensitive capacity
• Ability to think conceptually while planning and attending to details
• Ability to learn quickly, adapt to new technologies and be self-directed
• Strong sense of aesthetic and branding
❖ EDUCATION REQUIRED: Bachelor’s Degree preferred but not required
❖ COMPENSATION: Salary Commensurate with Experience. Please mention your salary expectations in your cover letter. Generous Vacation & Holidays, Health & Dental, Flexible Work Hours including occasional work from home, and 401k.
This is a full time position.
❖ TO APPLY: Resume and Cover Letter can be sent to job@brightantenna.com
In your cover letter, tell us a little bit about what music means to you and your three favorite all-time albums or songs.
IF YOUR COVER LETTER DOES NOT CONTAIN THIS INFORMATION, YOUR APPLICATION WILL NOT BE CONSIDERED.
Job Type:
- Full-Time
Experience Level:
- Coordinator
Education Level:
- Bachelors Degree