Social Media Marketing Student

About Us

Mascot Records is an independent record label focused in metal and rock genres. We’re looking for a highly organized, detail-oriented intern to support our social media strategy for our artists and releases. The Social Media Marketing Internship focuses on influencer outreach, fan community growth, research, trend analysis, and content planning. This role is ideal for someone deeply immersed in internet culture, music fandoms, creator ecosystems, and social media trends. Meant for someone who wants hands-on experience in video editing, digital marketing, music strategy, and audience growth in the entertainment industry.

Position Overview

The Social Media Marketing Intern will help identify creators, fan communities, and trend opportunities that can support artist growth and campaign visibility. You’ll assist with influencer research and outreach while also helping build, manage, and grow fan-facing social accounts and community pages around our artists and releases. This is a hands-on role for someone who understands online fan behavior, creator culture, and what drives engagement organically.

You’ll work closely with our Digital Content and Campaign Coordinator to help generate ideas, spot opportunities early, and contribute to creative and strategic discussions.

Responsibilities

• Research influencers, creators, fan accounts, and niche online communities relevant to our artists

• Build and maintain influencer/contact databases

• Assist with influencer outreach and relationship management

• Track creator trends, viral formats, and emerging online conversations

• Help create and maintain fan pages and community-driven social accounts

• Source memes, clips, edits, trends, and cultural moments that align with artist campaigns

• Monitor fan engagement and online sentiment around artists/releases

• Organize campaign research, analytics, and reporting

• Assist with content planning and audience growth strategy

• Support digital marketing and social campaigns as needed

• Attend artist’s local shows and networking events

Qualifications

• Deep familiarity with TikTok, Meta, YouTube, Twitter, Reddit, Discord, and internet fan culture

• Strong understanding of influencer and fan ecosystems

• Excellent research and organizational skills

• Strong written communication skills

• Self-motivated and comfortable working independently

• Strong attention to detail and ability to identify trends early

• Familiarity with Google Docs, Sheets, Canva, or similar tools

• Passion for music, artists, fan communities, and digital culture, particularly in the metal and rock genres.

• Prior internship or content experience is a plus, but not required

Internship Details

• Location: New York City, New York

• Schedule: Hybrid flexible

• Duration: Fall Semester 2026

• Compensation: University Credit, Travel Stipend

To Apply

Please send in an email:

• Your resume

• Links to any social accounts, fan pages, edits, meme pages, or projects you’ve worked on

• 3 Favorite Artists

• A brief note explaining your favorite artist marketing campaign or online fan community and why it stood out to you

Apply here: jobs@mascotrecords.com