Social Media Strategy and Digital Advertising Coordinator/Manager

Mascot Records is seeking a Social Media Strategy and Digital Advertising Coordinator / Manager based on experience, to play a fundamental role in the company's international marketing team. They will coordinate Social Media campaign strategy and advertising for our releases with artists, their teams, and the international Mascot staff.

Mascot Records is a 100% independent record company specializing in guitar-oriented music with a focus on Rock, Metal, Prog and Blues. The company has offices in New York, London, Paris, Milan, Cologne, and Rotterdam (headquarters). Artists on the roster and in the catalog include 10 Years, Afterlife, Any Given Sin, Black Stone Cherry, Calva Louise, Conquer Divide, Dinosaur Pile-Up, Dragged Under, Earthside, Eric Gales, Paul Gilbert, Beth Hart, Kingdom Collapse, THE HARA, P.O.D., Shaman's Harvest, Robin Trower, VOLA, and more.

Job Responsibilities:

• Create, organize, and distribute social media schedules across artist and Mascot teams to promote music and video assets on accompanying channels.
• Support the digital team and our artists in the day-to-day management of key partnerships.
• Work closely with artists/bands/PR and their management teams.
• Monitor campaigns as they proceed and make adjustments as necessary.
• Set up social media advertising for our releases and promotions across North America.
• Primary platforms include;Instagram (Meta), Facebook, TikTok, YouTube and others.
• Analyze weekly & monthly data to drive insights and increase advertising and consumption performance.
• Manage Mascot Records's social media channels.
• Schedule posts across Instagram, Facebook, Twitter, and TikTok as necessary in collaboration with our Head of Digital Strategy.
• Optimize social media calendar for recurring events in a creative manner.
• Create release assets for social media as necessary.
• Edit artist materials and assets into compelling visual media to maximize social media engagement and momentum.

Your Qualifications:

• One to five years of experience implementing digital sales and marketing campaigns through Facebook Business Manager and Google Ads Manager and others.
• A college degree, preferably in digital marketing, digital media, visual media, marketing, communications, & or the music biz.
• Fundamental knowledge of the music business, streaming platforms, digital/social media marketing strategy, and play-listing.
• Awareness of trends across social platforms including (TikTok, Instagram, Facebook, Patreon, Discord, Twitch, Reddit, etc.).
• Understanding of how to interpret, leverage, and analyze data.
• Basic graphic design and video editing capabilities (Canva, Capcut, Adobe Creative Suite, etc.).
• Knowledge of Mailchimp, Constant Contact, HubSpot, ActiveCampaign, and other digital email platforms.
• Help create & assist with digital email blasts, for radio, advertising, etc.
• Eagerness to learn about the behaviors and platforms that drive growth in music consumption.
• A creative individual who can identify and tackle areas of improvement and think outside the box.
• Pro multi-tasker and collaborator who can manage concurrent campaigns, with an eye for details and aesthetics
• A quick learner with excellent written and oral communication skills, who works well independently but also is a team player
• A passion for music, understanding lifestyle trends and demographics.

What we offer:

• A global, collaborative record label team where you have the flexibility to pursue your professional and creative development.
• Our Hybrid with flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration. Employees may work from home and office a few days a week.
• A benefits package that includes medical coverage at no out-of-pocket cost.
• Professional growth & development opportunities.
• Vacation + additional time off for a winter recess.
• This position's anticipated annual base salary is $40k to $60k. Any salary offer is commensurate with experience and contingent on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, this is a New York City-based position.

Mascot is committed to providing equal employment opportunities for all persons as necessary by applicable federal, state, or local law.