Streaming Marketing Manager
Mexican Summer
Location: Brooklyn, NY
Employment Type: Full-time
Employment Type: Full-time
About Mexican Summer
Mexican Summer is an independent record label serving specialty formats from Brooklyn, New York since 2009. Our mission is to advocate the work of adventurous musicians without the limitations of genre or form.
Mexican Summer is an independent record label serving specialty formats from Brooklyn, New York since 2009. Our mission is to advocate the work of adventurous musicians without the limitations of genre or form.
About the Role
Mexican Summer is seeking an experienced Streaming Marketing Manager to lead our digital streaming platform strategy and drive global audience development for our roster of artists. This role combines strategic campaign development, DSP relationship management, data-driven marketing, and creative project management to maximize streaming performance across frontline releases and catalog. This role will have a dual focus on domestic and international markets.
Mexican Summer is seeking an experienced Streaming Marketing Manager to lead our digital streaming platform strategy and drive global audience development for our roster of artists. This role combines strategic campaign development, DSP relationship management, data-driven marketing, and creative project management to maximize streaming performance across frontline releases and catalog. This role will have a dual focus on domestic and international markets.
Key Responsibilities
- Develop comprehensive DSP pitching strategies for new and catalog releases across primary and emerging markets
- Work closely with digital marketing team to analyze streaming data and social metrics to identify growth opportunities;translate insights into actionable marketing strategies and lead their implementation
- Create territory-specific pitching strategies based on international streaming and social data trends
- Collaborate on overall campaign marketing strategy for frontline releases to optimize streaming performance, including rollout planning, creative direction of assets, and audience development initiatives
DSP Relationship Management
- Build and maintain relationships with label relations and programming teams at major DSPs globally
- Represent the company and artists at industry events, shows, and office meetings
- Coordinate advance playback sessions and create customized presentation materials for each platform and project
- Provide strategic updates and maintain regular communication with key DSP contacts
Digital Asset Management & Profile Optimization
- Oversee artist profile optimization across all DSPs, ensuring best-practice implementation of photos, videos, bio, playlists, and other relevant campaign assets
- Manage creation and delivery of platform-specific creative assets
- Maintain backend access and administrative oversight of artist DSP profiles and YouTube channels
- Coordinate international marketing efforts and commission region-specific creative assets as needed
Team Collaboration & Communication
- Partner with artist teams to secure compelling DSP creative assets aligned with campaign strategies
- Develop comprehensive DSP onboarding materials for managers, artists, and creative teams
- Keep abreast of best practices and provide strategic guidance to internal teams
- Regularly report placement and other relevant updates to internal teams and partners
- Advise on priority engagement strategies for artist social accounts
Required Qualifications
- Experience: 3+ years in music marketing, preferably at a record label, distributor, DSP, marketing agency, or artist management company
- Industry Network: Extensive knowledge of the DSP ecosystem with established relationships among key players across major and developing markets
- Track Record: Proven success with DSP placements and execution of successful streaming marketing campaigns
- Communication Skills: Excellent interpersonal and communication abilities with experience serving as a brand ambassador
- Technical Proficiency: Advanced knowledge of industry data platforms (e.g. Chartmetric, Luminate, Spotify For Artists, Apple Music For Artists)
- Digital Marketing: Experience in digital advertising and content strategy
A competitive salary and benefits package will be offered, commensurate with the role and the relevant experience of the final hire. Base salary for the role depends on the job-relevant knowledge, skills, abilities, education and relationships of the final hire and is anticipated at an annual rate of $65,000 to $75,000. Benefits include:
- Medical and Dental Insurance
- 20+ flexible PTO days per year in addition to office closures for holiday
- 401k match
- PBA (FSA) pre-tax spending account
- Paid family leave
- Paid time for volunteering
- Commuter benefits
To Apply
To apply, please submit your resume, cover letter, and any relevant portfolio samples showcasing your digital marketing achievements to careers@mexicansummer.com. Please be sure to use a clear naming convention for the email subject including your name and “Streaming Marketing Manager.”
Mexican Summer is an Equal Opportunity Employer committed to fostering an inclusive and diverse work environment. We do not discriminate based on race, creed, color, religion, national origin, citizenship status, age, disability or handicap, gender, sexual orientation, or any other characteristic protected by applicable federal, state, or local laws. We respect and embrace the unique qualities and perspectives of our employees and strive to create an environment where all individuals are valued and respected. Our commitment to equal employment opportunity and non-harassment extends to all aspects of employment, including recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, accommodation requests, access to programs and facilities, employee activities, and general treatment during employment.
Job Type:
- Full-Time
Experience Level:
- Manager
Education Level:
- Not Applicable
Job Function:
- Marketing
Salary:
Base salary for the role depends on the job-relevant knowledge, skills, abilities, education and relationships of the final hire and is anticipated at an annual rate of $65,000 to $75,000