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Digital Marketing Manager - Mascot Label Group

Position Type: Full Time
Location: New York, NY

Digital Marketing Manager - Mascot Label Group

Digital Marketing Manager

(Must have a minimum of 3-5 years experience in this field, if you do not meet this criteria need not apply)

Job Responsibilities
• Assist in creating effective online marketing campaigns for MLG artists, as well as creation of assets to support those campaigns.
• Create social media timelines, and schedule postings on MLG and artist properties (where needed).
• Set up and monitor social media advertising campaigns, and assist in the creation of the materials needed to support those ads.
• Submit MLG releases for appropriate digital sales programs.
• Update artist info on MLG web site and all MLG platforms, as well as Wikipedia.
• Pitch and secure play-listing with all DSP’s on non-official, third party, and all account playlists.
• In collaboration with the Director of Marketing & Digital, create and coordinate effective marketing strategies and drive DSP conversations.
• Analyze data & research trends, leading to identifying opportunities.
• Build label and artist playlist brands.
• Create and send email blasts as needed.
• Monitor and update the company on current trends in social media and digital marketing.
• Complete various reports for MLG and ADA (Bi-Weekly digital marketing report, ADA / distribution priority grids, etc).
• Support Digital Staff in US and Holland.

• College Educated.
• Must have at least 3-5 years experience in the Music Industry, in area of digital marketing.
• Knowledgeable about social media outlets and digital service providers and digital best practices.
• Must have strong analytics experience and skills.
• Must have relationships with the various DSP’s and playlist programmers.
• Familiar with MailChimp, Facebook Business Manager and Google Ads Manager.
• Basic Photoshop skills a plus.
• Ability to work in a fast-paced environment.
• Must be a good team player and work well with others in a collaborative setting.
• Must live in or near the NYC metro area, as this is a NYC/US position.
• Salary commensurate with experience.

Send resumes to: [email protected]

Reply To: [email protected]