Develop and execute long term marketing strategies for assigned projects in collaboration with A&R, Artists/Managers, and the full Nettwerk team. Lead the team in researching, planning, and execution of all marketing efforts, driving artist campaigns forward with creative and impactful ideas.
The role requires a generalist’s knowledge of key areas such as Internet Marketing, Promotions, Publicity and Sales, but relies on subject matter experts for execution within those disciplines. Further, regular engagement with new platforms and taking the initiative to learn about new marketing ideas and tactics, at a high level, are critical to complete the position’s essential tool-box of marketing ideas and approaches.
*Lead all aspects of overall artist development across teams (Publicity, Radio, Sales, Internet Marketing, etc.) to ensure project momentum is maximized and marketing plans are fully executed.
*Using analytics including DSP & social metrics, continually re-evaluate project and campaign momentum, identifying tent poles and long term goals that guide team efforts.
*Responsible for creating marketing campaigns and value-added initiatives that support the release strategy and momentum.
*Manage multiple budgets for each project to ensure the project remains financially feasible; *Conduct retrospectives on marketing initiatives to measure effectiveness such as artist growth across applicable social and retail platforms and overall current and long term profitability.
*Act as primary communication liaison between artist/manager and label staff for each project.
*Identify roadblocks and challenges with each project and engage appropriate internal staff, in particular assigned A&R representatives, to assist in proactively managing issues.
Outline of Specific Functions:
*Drive all aspects of overall marketing strategy/plan for each project
*As the overall project leader, manage and foster communication/collaboration across all departments (Publicity, Radio, Sales, Internet Marketing, International) to define, build and execute the marketing plan and strategy.
*Define and articulate the strategy statement for each project, including a list of measurable and well defined objective(s) and outcome(s).
*Identify value-added marketing initiatives by seeking out opportunities that support the release strategy. These include advertising, creative partnerships, and leveraging new technologies/platforms on both a national and/or niche/geo-targeted level as required.
*Managing the overall expectations & execution of project timeline by setting and adhering to project deadlines, communicating needs/challenges/changes, and working with the analytics team to measure effectiveness on an ongoing basis.
*Through discussion with sales team and A&R, consider schedule for releases during each phase of the project. In consultation with sales, consideration should be given to overall label release schedule/flow to maximize opportunities for the project (ie: avoid pitching conflicts).
*Primary communicator of project information, strategy & updates to all internal departments & artist management.
*Regular communications including calls & in person meetings with artist managers are expected.
*Manage the overall expectations & execution of a project by communicating needs/challenges/changes on an ongoing basis.
*Provide on-site label support at performances and events, as needed
*Organize regular project team calls and meetings as may be required by the project plan.
Project Budget and analysis
*Manage/track overall project budgets (including spends in Marketing, Online Marketing, Publicity, etc.) for each project across possible multiple phases depending on the length & velocity of the campaign.
*Track short-term and forecast long-term expenses to ensure project operations remain within approved budgets and spend is in line with project momentum/revenue.
*Periodically review against actuals and provide feedback to the team on attainment of financial objectives.
*Periodically conduct Gap Analysis between financial results and overall artist and project objectives outlined in the strategy statement
Ensure Adherence to Schedules
*Ensure individual department-level deliverables are on schedule as per the project timeline and marketing plan which includes but is not limited to:
*Design and delivery of posters, postcards, online assets
*Full form video content
*Other marketing tools (ie: social media content, bios)
Reply To: [email protected]