Yep Roc Records is hiring a full-time Digital Marketing Coordinator in Hillsborough, NC. The Marketing Coordinator is the eyes, ears, and voice of the music group and its artists in the social media, advertising, and email marketing fields. This role consists of developing unique marketing strategies for each project, generating a range of content to help achieve those project goals and reporting/analysis to determine the effectiveness of each marketing campaign.
The ideal candidate will have social media, email marketing and advertising experience as well as a strong passion for the artists we work with and a desire to learn.
Significant responsibilities of the Digital Marketing Coordinator include, but are not limited to:
-Generate a wide range of content that is conducive to achieving stated project, artist and label goals
-Develop and implement tactics and strategies that support and enhance traditional promotional efforts through Social Media Outreach
-Social Media Monitoring and Reporting with an emphasis on converting data into actionable recommendations to exceed our stated goals
-Maintain the Yep Roc Music Group content calendar - using it as the basis for website and social media posting content
-Execute advertising campaigns (Facebook, Google, YouTube, etc) and draft compelling call-to-action copy
-Determine audience targeting (demographic, geographic, likes, lookalikes, etc) and conceptualize ways to utilize the label + artists current digital presence to continue to build the audience
-Project manage advertising campaigns to monitor analytics performance and adjust campaigns to optimize label budget
-Report ad campaign findings to determine effectiveness of the marketing
-Maintain the Email Marketing strategy, design and analysis for YRMG entities and artists
-Become an expert and trusted resource both internally and externally in the ever changing Social Media Landscape
-Create, organize and distribute tools needed in order to promote and market assigned projects - includes digital media audits and messaging plans
-Hit all project deadlines as described in the Project Management deadlines document for each release
-Monitor project budgets as they relate to Social Media and get approval from Digital Marketing Manager before exceeding them
-Attend local shows by all Yep Roc Music Group artists
Minimum education and skills:
-College graduate or equivalent
-Excellent writing, communication and computer skills
-Must be aggressive, organized, a team player and have great people skills on the phone and in person
-Must have strong troubleshooting, self management and project management skills
-Demonstrate courteous and timely communication with company staff and outside contacts
-Maintain positive attitude and show initiative for getting job done
-Ability to work with a wide variety of people both internally as well as externally to creatively position the Music Group, our artists and our brands
-Ability to work in a collaborative environment
Demonstrable social media and email marketing experience abilities as especially as it relates to Facebook, Twitter, Instagram, YouTube, Mailchimp, Digital Advertising, etc.
Yep Roc Records is a division of Redeye Worldwide.
Yep Roc and Redeye are an Equal Opportunity Employer. Diverse candidates are encouraged to apply.
Please send cover letter and resume to [email protected]
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